How to Measure the Cost of Ads

Ad ops has traditionally been focused on one metric: revenue. Revenue is the ad ops north star, the guiding light, the arbiter of decisions. It's how we evaluate, prioritize, and judge the effectiv...

Price Floor Optimization Using Continuous Experimentation

In this blog post, we share our latest strategy for optimizing price floors. Our prior articles have showcased work we’ve done on price floor theory, busted auctions in ad exchanges, and the result...

Do Slow Ads Pay More?

As a publisher, slow loading ads negatively impact the user experience for our visitors. And unfortunately, the type of ads that partners are most eager to run, like video and rich media

Study of 101 Websites Finds Ad Blocking Leads to 2X Improvement in Load Times

Users don't like slow websites. Studies have repeatedly found that as websites slow down, people visit fewer pages, buy fewer goods, and engage less often with content. But the backlash against slow

A Simple A/B Test that Raised AdX Revenue by 10%

A simple price floor A/B test in AdX that resulted in a revenue increase of 10%. We’ll also show you the details of how we ran the test, so you can give it a try for yourself to see if it boosts your

Google’s Busted Auctions

A busted auction occurs when an auction has no bidders, or worse, when there’s only one bidder. Auctions use other buyers to establish price pressure, and if there aren’t other buyers in the auction

Why We Blocked In-Banner Video Ads

Video ad demand is hot. So hot, in fact, that standard ad units are being converted into video ad units, giving birth to the widespread phenomenon of in-banner video. The revenue gains can be drama...

Price Floor Optimization in AdX

On, we were shocked by a recent report we ran in Google’s Ad Exchange showing that the average Winning Bid CPM for a slice of our traffic was $3.74, while the average Close CPM--the...

27 Ad Units to Monetize Mobile

In this post, we take a look at 27 ad units that can help publishers monetize mobile. For publishers, the rapid rise in mobile traffic has been both a boon and a bust. It’s a boon because mobile...

A Simple Framework for Publisher Metrics

The world of advertising is awash in data. Too much data. In this article, we trim it down. We separate the signal from the noise. We focus on the most important metrics, and we share a framework

Publishers Fight Back: How The Top 50 Websites Combat Adblock

On our site,, adblock has become a major problem. We lose over 15% of our revenue each year because of adblockers--and the impact is growing larger every month. We are now embarking on

How to Manage Programmatic Ad Quality: A Survival Guide for Publishers

For the past year, we (SpanishDict and PubNation) have been focused on improving ad quality throughout the internet. We fundamentally believe that an acute focus on user experience (as it pertains ...

Header Bidder Optimization: When Ads Compete, You Win

In the past two months, we've radically overhauled our programmatic advertising stack on, shifting our focus to header bidding advertisers--advertisers that submit the price they wi...

A/B Testing Advertising: A Playbook for Publishers

Six months ago we launched an A/B testing framework for our site,, that has allowed us to make ad ops decisions smarter, faster, and with measurable improvements to revenue. Our fir...

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