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AB Testing

A Simple A/B Test that Raised AdX Revenue by 10%

A simple price floor A/B test in AdX that resulted in a revenue increase of 10%. We’ll also show you the details of how we ran the test, so you can give it a try for yourself to see if it boosts your

A/B Testing Advertising: A Playbook for Publishers

Six months ago we launched an A/B testing framework for our site,, that has allowed us to make ad ops decisions smarter, faster, and with measurable improvements to revenue. Our fir...