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Ad Exchanges

Price Floor Optimization Using Continuous Experimentation

In this blog post, we share our latest strategy for optimizing price floors. Our prior articles have showcased work we’ve done on price floor theory, busted auctions in ad exchanges, and the result...

Google’s Busted Auctions

A busted auction occurs when an auction has no bidders, or worse, when there’s only one bidder. Auctions use other buyers to establish price pressure, and if there aren’t other buyers in the auction