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Ad Quality

How to Measure the Cost of Ads

Ad ops has traditionally been focused on one metric: revenue. Revenue is the ad ops north star, the guiding light, the arbiter of decisions. It's how we evaluate, prioritize, and judge the effectiv...

Why We Blocked In-Banner Video Ads

Video ad demand is hot. So hot, in fact, that standard ad units are being converted into video ad units, giving birth to the widespread phenomenon of in-banner video. The revenue gains can be drama...

How to Manage Programmatic Ad Quality: A Survival Guide for Publishers

For the past year, we (SpanishDict and PubNation) have been focused on improving ad quality throughout the internet. We fundamentally believe that an acute focus on user experience (as it pertains ...