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Header Bidding

A Blueprint for Minimizing Header Bidder Latency

The number one concern most people have with header bidding is latency. Many publishers fear that header bidding will slow down their page--damaging the user experience--or delay the creative--lowe...

Header Bidder Optimization: When Ads Compete, You Win

In the past two months, we've radically overhauled our programmatic advertising stack on SpanishDict.com, shifting our focus to header bidding advertisers--advertisers that submit the price they wi...