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Price Floors

Price Floor Optimization Using Continuous Experimentation

In this blog post, we share our latest strategy for optimizing price floors. Our prior articles have showcased work we’ve done on price floor theory, busted auctions in ad exchanges, and the result...

A Simple A/B Test that Raised AdX Revenue by 10%

A simple price floor A/B test in AdX that resulted in a revenue increase of 10%. We’ll also show you the details of how we ran the test, so you can give it a try for yourself to see if it boosts your