Ad Capabilities

Programmatic capabilities and ad units available through PubNation

PubNation offers display, native and video ads across our desktop, mobile and tablet inventory.

PubNation Specifications

We adhere to all IAB standards and exceed requirements set forth by the Coalition for Better Ads enabling the best user experiences across our sites and allowing for the most engagement with your brands.

We also utilize a “super auction” which allows multiple ad formats to compete within the same slot.

Ad Capabilities

  • Video Format Targeting
  • Contextual Targeting
  • Device Targeting
  • Keyword Targeting
  • Channel/Site Takeovers
  • Seasonal Packages
  • DEI Site Lists

Video Advertisements

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Desktop and Mobile Universal Player

This video unit has a fixed position on the screen as the reader scrolls through the page. This unit does not play before content.

  • PubNation’s custom-built video player; responsive to screen size on mobile.
  • Suggested for :6/:15 spot
  • Viewability 80%+
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Desktop Video Pre-Roll

This Desktop Video unit is a pre-roll, click-to-play that plays before original video content. It is fully responsive and also comes with volume and size controls for the user.

  • PubNation’s custom-built video player; 600×400 Large Player
  • :6/:15/:30 spots
  • High Viewability 80%+
  • Completion rate 70%+
  • True Click-to-Play
  • Skippable or Non-Skippable
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Mobile Video Pre-Roll

This mobile video unit is a pre-roll, click-to-play video that plays before original video content. Size is responsive to screen size.

  • PubNation’s custom built video player
  • :6/:15/:30 spots
  • High Viewability 80%+
  • Completion rate 70%+
  • True Click to Play Pre-roll Video
  • Skippable and Non-Skippable
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Mobile Video In-Content Outstream

This unit is embedded in the content of the post. It runs on desktop and competes with our standard in-content ads. The size of the unit spans the width of the in-content area. This video does not have content after the ad.

  • PubNation’s custom-built video player; starts as 640×400 on desktop, fits width of screen on mobile
  • Suggested for :6/:15 spots
  • Viewability 60%+
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Desktop Video In-Content Outstream

This unit is embedded in the content of the post. It runs on desktop and competes with our standard in-content ads. The size of the unit spans the width of the in-content area. This video does not have content after the ad.

  • PubNation’s custom-built video player; starts as 640×400 on desktop, fits width of screen on mobile
  • Suggested for :6/:15 spots
  • Viewability 60%+

Display Advertisements

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Display Adhesion Units

Our 728×90 and 320×50 banners display at the bottom of the screen when the page loads and sticks with a user as they scroll through the site.

  • Size: 728×90 and 320×50
  • Desktop, Mobile and Tablet
  • Viewability 80%+
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In-Content

Our in-content ads appear within the body content of the creator’s post.

  • Multi-size unit competes with Native, 300×250 or Outstream video player; appears after images or between paragraphs
  • Desktop, Mobile and Tablet
  • Viewability 50%+
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Interstitials

This unique, mobile- and tablet-only display unit appears in between page navigation. It’s triggered by clicking a link within an article. These are highly viewable, engaging units that unlock incremental inventory between previously unavailable pages.

  • 300×250 on mobile, 336×280 or 300×250 on tablet
  • Desktop, Mobile and Tablet
  • Viewability 75%+
  • CTR 7%+
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Desktop Sticky Sidebar

This unit adheres to the right sidebar after scrolling through the content.

  • Available in two sizes: 300×250 or 300×600/160×600 flex position.
  • Sticks with visitors as they scroll through a post
  • Desktop only
  • Viewability 75%+
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Dual Edge

The Dual Edge unit features two ads of the same size that adhere to either side of the browser window.

  • Scalable and sticky – Dual Edge is a responsive unit that expands to the largest eligible size and sticks with visitors as they scroll through the post
  • Desktop only
  • Viewability 75%+